In the current scenario a website is not mere an advertisement but has evolved a lot more than a strong sales tool. A must for a business, a web presence comes out to be an executive that works 24 hrs a day, 365 days an year without complains and fails. The Internet is recognized as one of the most cost effective forms of business promotion available – soon every business will appear there in some form, and if your competitors get there first, then you could be missing out on potentially valuable custom.